Marketing and e-commerce
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Perception of Foreign vs. Indigenous Language Brand Names in Herbal Medicine
— Brand names are powerful signals in categories where objective quality is difficult to verify before use—such as herbal medicine. In multilingual, post-colonial markets, firms routinely face a strategic naming choice: adopt foreign-sounding (e.g., English/Latinized) brand…
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Cross-Promotional Strategies Between Real Estate Ventures and Creative Tech Brands
In the contemporary business landscape, the pursuit of innovative marketing strategies has become essential for companies striving for competitive advantage. Cross-promotion between diverse industries is one such strategy that offers remarkable benefits, particularly when leveraged between…
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Ethical Marketing Practices in Emerging Music Technology Sectors
— The integration of advanced technologies in the music industry has revolutionized both the production and consumption of music, introducing new ways for artists to reach global audiences and for consumers to access vast libraries of…
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Gamification in the Marketing of Creative Tech Instruments
— The integration of gamification into marketing strategies has increasingly gained attention in various industries due to its potential to engage consumers and enhance brand interactions. This paper delves into the use of gamification in the…
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Influence of Sanskrit Terms in Modern Ayurvedic Branding and Consumer Perception
In recent years, the global resurgence of Ayurveda has been accompanied by a proliferation of Ayurvedic brands striving for authenticity and differentiation in competitive markets. One prominent strategy has been the incorporation of Sanskrit terms—such as…
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Language Preferences and Their Influence on E-Pharmacy Consumer Trust in India
The rapid expansion of e-pharmacy services in India has revolutionized the way consumers access medications, yet concerns about trust and user experience persist. This study investigates how language preferences—in terms of website/app interfaces, product descriptions, and…
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Consumer Perception of AI Chatbots in Pharmaceutical Customer Support Services
This study explores consumer perceptions of AI chatbots implemented in pharmaceutical customer support services. As the healthcare industry integrates artificial intelligence (AI) into its communication channels, understanding how consumers respond to and interact with these technologies…
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Optimizing Consumer Retention Strategies Through Data-Driven Insights in Digital Marketplaces
Consumer retention is a critical challenge in the highly competitive landscape of digital marketplaces, where customer preferences evolve rapidly and switching costs are minimal. This study explores the optimization of retention strategies by leveraging data-driven insights,…