Humanities and languages
-
Transitioning from Artist Management to Music Technology Leadership
The music industry has undergone a significant transformation with the rise of digital technologies, fundamentally altering how artists manage their careers and how technology shapes the industry’s operations. Traditionally, artist management has focused on the personal,…
-
Public Attitudes Towards Drug Advertisements in Different Languages: A Behavioral Study
This behavioral study investigates public attitudes toward drug advertisements presented in different languages, with a focus on how linguistic context influences comprehension, emotional engagement, trust, and behavioral intentions. Utilizing a mixed-methods design, we surveyed 500 adult…
-
Voice Recognition Accuracy Across Indian Languages in Healthcare Chatbots
Voice-enabled healthcare chatbots represent a transformative approach to democratizing medical advice and services, particularly in linguistically diverse regions such as India. Prior research has predominantly focused on high‑resource languages, leaving a critical gap in our understanding…
-
Role of Local Dialects in Traditional Healing Practices: A Case Study from Uttarakhand
This study examines the pivotal role that local dialects play in traditional healing practices among communities in Uttarakhand, India. Traditional healing in this Himalayan region is deeply rooted in indigenous knowledge systems, where language acts not…
-
A Comparative Analysis of Environmental Discourse in Hindi and English News Media
Environmental discourse in media plays a pivotal role in shaping public perception and policy responses to ecological challenges. This comparative study investigates the framing, frequency, thematic emphasis, and rhetorical strategies employed in Hindi and English news…
-
Effectiveness of Regional Language Helplines in Mental Health Support Services
This manuscript investigates the effectiveness of regional language helplines in delivering mental health support services. With an increasing recognition of linguistic and cultural barriers to mental health care in multilingual societies, telephone-based helplines operating in local…
-
Influence of Sanskrit Terms in Modern Ayurvedic Branding and Consumer Perception
In recent years, the global resurgence of Ayurveda has been accompanied by a proliferation of Ayurvedic brands striving for authenticity and differentiation in competitive markets. One prominent strategy has been the incorporation of Sanskrit terms—such as…